If you're looking for new ways to make your advertising and social media copy pop, you might want to try a writing device called the metaphor. Metaphors have been used for decades by marketers to ...

Competition is a constant fixture of academic life. We compete for positions, promotions, publications and presentations. And we also compete for money, a necessary requirement if we are to continue ...

Julia Kagan is a financial/consumer journalist and former senior editor, personal finance, of Investopedia. Amy is an ACA and the CEO and founder of OnPoint Learning, a financial training company ...

Carla Tardi is a technical editor and digital content producer with 25+ years of experience at top-tier investment banks and money-management firms. Robert Kelly is managing director of XTS Energy LLC ...