If you can’t reach the inbox, you can’t build trust. And without trust, no strategy, funnel, tool or AI system can deliver ...

FanSided's brand-new KVA metric shines a whole new spotlight on NFL kickers.

Are social media influencers still a good investment for SMEs in 2026? Influencer marketing expert Anna Porter answers your ...

Innventure company produces metric ton of product from real-world plastic waste, files patent applications, and secures technology licenses to expand capabilities ...

Industry players say attention is now a precursor to measurable business outcomes in a digital-first ecosystem, and this ...

If you have ever tried to defend creator spend in front of a CFO, you know the problem. The campaign can look busy on the surface. Views are high, comments are positive, and the creators are asking ...

Against our daughter’s better judgment, she sometimes asks if we can homeschool her youngest when she has a scheduling conflict. Her concern is not that we don’t cover the material; her concern is ...

How do fielding numbers impact who gets to play and who doesn’t?

New data reveals a structural break in the denim retention model: Gap and Old Navy gain on "consistency" as legacy ...

Industry executives say it is a game of perception, with a combination of incentives and risk aversion being key factors for brands to decide between macro and micro influencers ...

An in-depth look at how Apple Search Ads work, from relevance and IPM to campaign structure and the logic behind Apple’s auction model.

Growth plans often assume frontline capacity will stretch to meet ambition. It won’t. Every sales organization runs on a finite supply of hours, attention and judgment. When leaders add targets, ...