Target missed the mark on this new initiative. A new staff policy at Target, part of a program called 10-4, is forcing employees to engage with customers more, the retailer confirmed to USA Today.
Target is aiming to spread the holiday cheer—and boost sales—one smile at a time. The retail giant is rolling out the “10-4 program,” requiring employees to smile when within 10 feet of a customer, ...
What 10-4 is: Training that tells Target employees to smile or wave within ~10 feet and greet/offer help within ~4 feet Why Target’s doing it: To create a warmer, “Disney-like” experience, lift ...
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