Text message marketing is an easy way to boost your digital marketing efforts. Learn why and how you should use it.

Global communications platform Infobip, has levelled-up marketing performance with advanced optimization capabilities for ...

Integrated marketing allows a business to communicate as a single, recognizable voice instead of a collection of ...

Direct mail remains a strong choice for marketers moving into 2026. Here are some predictions for what to expect this year.

In 2025, personalization has flipped from a “nice to have” into a core strategic imperative — especially in a market as complex and diverse as India where brands have to navigate 4,000+ dialects, ...

As AI collapses the gap between discovery and decision, brands are being compelled to rethink relevance, speed, and even the ...

Americans are using artificial intelligence apps more but surveys show they doubt the technology is good for them or the ...

Instead of waiting for macro tailwinds, marketing leaders must recalibrate and set themselves up for real-time, measurable ...

When used together strategically, email and text message marketing create multiple touchpoints that guide your audience through their journey and respect their communication preferences. This ...