At this point you must decide which and how many segments to target. To begin, consider various possible “coverage patterns.” These patterns are simply the ways a firm might choose and ultimately ...
About seven-in-ten adults (71%) say they are very concerned about the cost of health care, while 66% say the same about the price of food and consumer goods. Nearly as many (62%) say they are very ...
With close to a decade of writing and editing experience, Maisha specializes in service journalism and has produced work in the lifestyle, financial services, real estate, and culture spaces. She uses ...