Radware is strengthening its API security platform with the acquisition of Pynt, a provider of API security testing tools as part of an effort to extend the Radware's API Security Service.

Turn GA4 into a practical PPC tool by prioritizing reports that reveal how paid traffic actually contributes to conversions ...

"ECAPI creates a shared language that can reduce integration overhead while still supporting innovation," said Barbara Kalicki, Associate Director, Publicis Sapient. "It allows retailers and platforms ...

Advertisers must migrate to Google’s new Merchant API or risk Shopping and Performance Max campaigns stopping altogether.

AI is transforming marketing from automation to personalization—boosting speed, accuracy, and insight while redefining how ...

The new ECAPI spec aims to simplify how advertisers share marketing outcomes with platforms, for cleaner data, easier integrations and smarter AI optimization. The post IAB launches Event and ...

Abstract: In the evolving digital landscape and social media, leveraging communication platforms for marketing has become pivotal for small businesses. This research paper explores the impact of using ...

Social media campaigns can be unpredictable. Some resonate immediately, while others struggle to gain traction. In most cases, the difference comes down to strategy. This guide explores the ...

You can access the Gemini API key for free and without having to set up cloud billing. Google has made the process straightforward. Currently, Google is offering Gemini Pro models for both text and ...

LinkedIn introduces a Company Intelligence API and Buyer Groups feature to give marketers better attribution and insight into the real decision-makers behind B2B deals. B2B brands need to better ...