You can't optimize what you don't measure. AI-referred traffic behaves differently than search or social traffic. Track it separately or make decisions based ...

Artificial intelligence is playing a significantly bigger role in online shopping, according to Adobe Analytics. During the 2025 holiday shopping season, AI referrals generated a nearly seven-fold ...

Jan 7 (Reuters) - U.S. online holiday spending growth slowed in the 2025 season, Adobe Analytics data showed on Wednesday, even as shoppers set a record on the back of steep discounts and wider use of ...

This is read by an automated voice. Please report any issues or inconsistencies here. Consumers splurged this last holiday season, enticed by good deals even as they worried about growth and inflation ...

Adobe (ADBE) shares trade near $336 with retail sentiment holding at 71-73 ahead of December 10 earnings. Polymarket pricing shows 91% probability of an Adobe earnings beat with analyst consensus at ...

Capping off the end of a busy retail weekend, online sales for Cyber Monday in the U.S. increased 7.1% year over year, reaching $14.25 billion, according to data from Adobe Analytics. The five-day ...

U.S. consumers are expected to spend $14.2 billion on Cyber Monday, according to Adobe Analytics, set to build on strong Black Friday momentum as AI-powered shopping tools drive online sales.

Despite wider economic uncertainty hovering above this year’s holiday season, shoppers turned out in big numbers for Black Friday — spending billions of dollars both in stores and online. Adobe ...

NEW YORK CITY — American shoppers spent a record $11.8 billion online on Black Friday, up 9.1% from last year, final data from Adobe Analytics showed. Adobe Analytics, which tracks over 1 trillion U.S ...

This is read by an automated voice. Please report any issues or inconsistencies here. Adobe and Semrush Holdings, Inc. have announced that they have entered into a ...