Long sales cycles, low conversion volume, and multi-stage purchase journeys make measurement and attribution harder, creating real obstacles to campaign optimization. For B2Bs and brands selling ...

Detectives Thomas O’Brien and Jerry Cedillo detail their tenure with the Fort Worth Police Department's Homicide Unit. Donald Trump threatens to veto Obamacare subsidies bill Why Elon Musk says saving ...

FORT WORTH, Texas — Detective Thomas O’Brien grew up surrounded by law enforcement and says the field runs in his family. His stepfather worked in the profession, and his grandfather spent three ...

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Gemini 2.5 Deep Think has scored well in math competitions, and a version of it is now available for those who fork over $250 a month. Jon covers artificial intelligence. He previously led CNET's home ...

There may be a new artificial intelligence-driven tool to turbocharge scientific discovery: virtual labs. Modeled after a well-established Stanford School of Medicine research group, the virtual lab ...

Kayak's new AI trip planning experience — the latest of several experiments — is easy to use and seems to work without too many glitches. Now the trick is getting people to use it. Kayak was among the ...

Researchers developed a machine-learning-guided technique to solve complex, long-horizon planning problems more efficiently than some traditional approaches, while arriving at an optimal solution that ...

“Authentic, decisive, supporting, and empowering,” were the words used by Jordan Jacobs’s colleagues when they nominated her for Top Woman in Public Relations by PR News in 2024. When she accepted the ...

One of the pitches for investing heavily in AI—especially resource-intensive versions such as large language models (LLMs)—is the argument that these powerful technologies have the potential to help ...