As informational search declines, digital PR is driving authority, relevance, and high-intent results in SEO. Here’s how it works.

Over the last 12-18 months, the rhetoric across Search Engine Land has shifted. There’s now broad agreement that people don’t just “Google” to discover brands anymore. Audiences are finding brands on ...

HOUSTON, Jan. 8, 2026 /PRNewswire/ -- Direct Digital Holdings, Inc. (DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its ...

JACKSONVILLE, Fla., Dec. 31, 2025 /PRNewswire/ -- Newfold Digital, a leading web and commerce technology company serving nearly 7 million customers globally, backed by Clearlake Capital Group, L.P.

DALLAS, Dec. 29, 2025 (GLOBE NEWSWIRE) -- Applied Digital (NASDAQ: APLD), a designer, builder, and operator of high-performance, sustainably engineered data centers and colocation services for ...

Thanks to AI, PR professional can generate a fairly accurate list of crisis PR examples from 2025. Gemini gave a fairly comprehensive list: American Eagle's 'Great Jeans' campaign Astronomer/Coldplay ...

NEW YORK, Dec. 16, 2025 /PRNewswire/ -- 5W, one of the largest independently owned PR firms in the U.S., today announced the expansion of its gambling PR and digital marketing services, helping ...

This week’s ask an SEO question is: “Should SEOs be focusing more on digital PR than traditional link building?” Digital PR is synonymous with link building at this point as SEO’s needed a new way to ...

As CEO of a wellness PR firm working with brands in health, fitness and longevity, I’ve seen firsthand how the digital landscape continues to evolve—especially with the rise of the AI-driven search.

Apple has officially launched the highly-anticipated new Digital ID feature in Apple Wallet. The feature was first announced at WWDC and is now rolling out to everyone in the United States. Apple’s ...

Google’s VP of Product for Google Search confirmed that PR activities may be helpful for ranking better in certain contexts and offered an explanation of how AI search works and what content creators ...