Ford’s technician shortage stems from poor dealership mentorship. To fix the "flat-rate" pay disincentive, mandate training standards and invest in ASSET trainees.

Owners reported sudden deceleration, downshifting, and temporary rear wheel lockups in 2015-2017 models. The investigation by the National Highway Traffic Safety Administration could potentially lead ...

Ford CEO Jim Farley says the company has about 5,000 open mechanic jobs, paying $120,000 per year, but still struggles to find enough qualified people to fill them. Farley thinks this reflects a ...

Sluggish demand is putting pressure on Ford’s European EV strategy, as two of its newest models struggle to gain traction. The Explorer and Capri have fallen short of sales expectations across the ...

Rising vehicle prices are kicking off a shift in buyer priorities, subsequently forcing automakers to rethink product decisions. For Ford, that might include a return to a segment it kicked to the ...

With car prices stretching farther out of reach and many buyers rethinking what they actually need, automakers may have to reconsider what they’ve left behind. For Ford, that could mean revisiting a ...

Europe has faded from Ford's initial focus on the market. Ford's market share in Europe has declined in recent years. Ford's partnership with Renault could provide a much-needed entry-level punch.

The Ford Motor Company is recalling some 272,645 F-150 Lightning, Mustang Mach-E, and Maverick vehicles. According to filings with the National Highway Traffic Safety Administration (NHTSA), the ...

Forbes contributors publish independent expert analyses and insights. Randy Bean is a noted Senior Advisor, Author, Speaker, Founder, & CEO. How is the legendary automaker Ford Motor Company (NYSE: F) ...

Ford is recalling nearly 230,000 Bronco and Bronco Sport SUVs due to a potential instrument panel display failure. This marks Ford's 137th recall of the year, a record number for any automaker. Ford's ...

Certain model Ford Escape and Lincoln Corsair plug-in hybrid cars are being recalled. A detected battery issue in these vehicles could increase the risk of an injury or fire. Owners of the recalled ...