The IAB has released its Redefining Media Types Standard for public comment, with the goal to define descriptions for digital ...

New Framework, Developed in Partnership With IAB Tech Lab, Establishes Shared Definitions for Digital Video Formats Aligned ...

Abstract: We explore aerial multi-hop integrated access and backhaul (IAB) networks, considering the backhaul link load and interference. We propose the lightening backhaul load (LBL) scheme to ...

Jupiter Festival Miami, the new global gathering for leaders across media, entertainment, and sports, today announced the Interactive Advertising Bureau (IAB), the leading trade association for the ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Networking can feel awkward. It can also be one of the best ways to land a job right now. Yet, if ...

Integrated Access and Backhaul (IAB) represents a transformative approach to meeting the stringent capacity, coverage and deployment-cost requirements of fifth-generation mobile networks. By unifying ...

Digital advertising revenue grew 13.9% year over year to a record $294.6 billion in 2025 despite economic headwinds and a lack of cyclical events such as the Olympics, according to the latest annual ...

The IAB’s 2026 Connected Commerce Summit in New York City felt to me like the retail media industry’s first sit-down explanation to a child who is now a “big kid” and must act accordingly. Not the ...

NEW YORK—The IAB has released new data showing record breaking levels of digital advertising, with particularly rapid growth in social media and digital video advertising in 2025. The newly released ...

AI has become the defining force shaping marketing priorities in 2026, with advertisers rapidly embedding the technology across planning, activation, and measurement, IAB reported When you purchase ...

An initial access broker tracked as Storm-0249 is abusing endpoint detection and response solutions and trusted Microsoft Windows utilities to load malware, establish communication, and persistence in ...

In today’s Digest, we discuss the IAB launching a faster ad auction protocol, NBCUniversal preparing to debut its new NBC Sports Network, and Alibaba rolling out an AI tool to streamline sourcing. The ...