Strengthen your product positioning and message before you scale ads, so more of your traffic turns into sales instead of wasted clicks. Follow a simple pre-marketing flow: define the exact buyer, ...

A century on, physicists still disagree on what quantum mechanics actually means. Nature recently surveyed more than a thousand researchers, asking about their views on the interpretation of quantum ...

ABSTRACT: The standard interpretation of a null state, or empty state, posits it as devoid of structure. This paper introduces a geometric model (named the 1-D geometric model) proposing that the null ...

This Research Topic presents novel and revived perspectives on the fundamental problems underlying psychology's crises in replicability, validity, generalisability and thus, confidence in its findings ...

A popular internet cartoon depicts a young woman standing in front of a priest. “Father, I’m lesbian,” she says. The priest responds, “Ask God for help to cure you from that sin!” The woman falls to ...

In Loft Conversion #29, we tackle plastering, plumbing, and a few unexpected problems that came up along the way! Watch as we work through the challenges and make progress on this exciting renovation.

Abstract: In the electrophysiological study of ischemic chronic heart failure (I-CHF) patients, cardiac electrical activity is captured using body surface electrodes in traditional electrocardiography ...

Share of search (SoS) is the fancy new kid on the block in PR measurement. It’s travelled over from the world of SEO, and is being trialed by PR practitioners to measure how earned media is impacting ...