“Can we go to Ulta or Sephora?” asks my 11-year-old daughter, Aria, anytime we’re running errands near either store, which is often, since both have outposts across the street from each other not far ...

The marketing team faced a decision of a purple kind. Claire’s, the accessories store and mall staple that has pierced the ears of more than 131 million customers over the decades, had long built its ...

In every decade, America rediscovers that girlhood is in crisis. In the 1990s, it was the heroin chic and waifish models who graced not only the pages of Vogue, but YM and Seventeen, setting a ...

For the first time in history, social media companies have been found guilty of harming the mental health of a young person. Last week, jurors in Los Angeles concluded that both Meta and Google ...

This package provides an easy solution for complex tweening animations. Designed to be simple and intuitive to use, whilst also flexible and configurable. A tweening animation typically involves ...

Six months ago, we gave a name to the one-block stretch of Broadway where matcha-sipping, Jansport-wearing middle- and high-school girls swarm to shop and socialize: “Tween Row.” Now that it’s ...

While the term might make you roll your eyes, “tween” is the perfect word for anyone eight to 12 years old. It’s a combination of the words “teen” and “between,” a reflection of how many kids feel ...

See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. Not too long ago, networks like Disney Channel and Nickelodeon ruled ...

As puberty starts earlier, glossy marketing targeting the 12-and-under set has driven tweens’ annual spending on skincare and beauty to $4.7 billion. For families deciphering what’s necessary and what ...