Google’s v23 Ads API speeds up releases while adding deeper Performance Max insights, AI-driven audiences, and more granular reporting.

Google has released version 23 of the API, this is a major release with dozens of updates. Updates include Performance Max reporting data with Ad Network type breakdown, more incentives, reporting and ...

Brands can challenge Meta’s automation by surfacing product-level trends, aligning them with purchase behavior, and ...

Nowadays, the majority of users are no longer unfamiliar with AI text-to-video technology. On various social media platforms, ...

The Director of Meta Vietnam reveals 5 prominent social media trends for 2026. Mr. Khoi Le, Country Director for Vietnam at ...

From OpenAI to Google, chatbots are exploring ads and shopping tools to boost revenue, sparking fears about conflicts of ...

"ECAPI creates a shared language that can reduce integration overhead while still supporting innovation," said Barbara Kalicki, Associate Director, Publicis Sapient. "It allows retailers and platforms ...

The Google Ads API will no longer accept new adopters of session attributes or IP address data in conversion imports starting Feb. 2nd. Developers who already use these fields can continue for now, ...

Mey Rude is a journalist and cultural critic who has been covering queer news for a decade. The transgender, Latina lesbian lives in Los Angeles with her fiancée.

SAN FRANCISCO - For a week in November, Facebook and Instagram featured ads that showed cash and cryptocurrency raining down on a man at his computer. The ads asked viewers if they wanted to make a ...

Facebook now accounts for the vast majority of scams on social media, according to an explosive new study — and critics claim it’s because Mark Zuckerberg’s tech giant is more focused on making money ...

The PPC platforms rolled out a few meaningful updates this week that shape how we measure, plan, and buy media. Google introduced a new API that makes it easier to bring first party data into Ads.