Your Facebook ads aren’t broken. The thinking behind them is. Everyone’s running the same play. Launch more campaigns. More creatives. Chase cheaper leads. Burn more budget. But the rules have changed. And if you want to dominate high-ticket Leadgen, commoditized tactics don’t enable exponential growth. Here’s why: Facebook doesn’t reward ads anymore. It rewards categories. In 2025 and on, the algorithm prioritizes brands that create consistent storylines and engagement across touchpoints, not r