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How Juul Went From $38 Billion Vaping Startup to Near-Bankrupt | WSJ What Went Wrong
Juul sparked an e-cigarette craze that led it to a $38 billion valuation, making it one of the most valuable Silicon Valley startups in 2018. Five years later, the vaping giant’s stratospheric rise has been matched with a stunning fall as it faced thousands of lawsuits over the marketing of its vape products, which critics say targeted teens ...
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