I don’t believe hard work matters. I’ve seen so many business owners work hard — and ultimately get nowhere. Me too. There were weeks I barely slept. I told myself I just needed to push harder, grind longer, and “outwork everyone.” But here’s what I learned the hard way… It’s not the hard that matters. It’s the leverage you have on the work being done. Most of us have been conditioned to believe that time equals success… …that if we just put in enough hours, something magical will happen. But th