A liability is only a liability if YOU frame it that way. The psychological principle at play here is called “reframing” - and it’s rooted in Prospect Theory (Kahneman & Tversky, 1979), which shows that how information is presented dramatically changes how people evaluate it. Here’s how to turn your liabilities into features: STEP 1: List your “embarrassing” traits Write down what you think puts you at a disadvantage. Be honest. Small team? High price? Slow turnaround? New to the industry? STEP

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