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🚨 Sell the problem, not the product 🚨 Most people think sales is about showing off the product. It’s not. It’s about showing people the problem they can’t ignore. Look at this example: “Get jacked in 30 days” → sells the product. “Can’t see your feet?” → sells the problem. Which one makes you stop scrolling? The second one. Every time. Because people don’t wake up wanting six-pack abs. They wake up frustrated that they can’t walk up the stairs without losing breath. They wake up wishing they c
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