Loyalty programs encourage loyal behavior. So, when building a loyalty program you have to be creative and reward your clients through services or offers that other salons can't match. A couple of creative ideas for you to follow: -Give them a free shampoo sample or conditioner -Offer head massages -Double their loyalty points when they book several services at your salon (this works especially well if your salon does manicures, facials, etc) Reward their behavior and stimulate them to come back
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