E-réputation : définition, veille et enjeux
Capital.frLéa Boluze
E-réputation : définition, veille et enjeux
L’e-réputation, ou réputation en ligne, désigne l'image que renvoie une société, une marque ou un produit sur Internet. Définie à la fois par l'avis des clients, des partenaires ou des salariés, elle doit être construite et surveillée pour assurer la pérennité d'une entreprise. Définition, moyens d’évaluation, enjeux... voici ...
Dec 12, 2024
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